Is Asus a Good Brand? Why You Should Choose Over Other Computer Brands

It appears that you may be feeling a bit uneasy about purchasing a new electronic device and may be researching the question “Is Asus a good brand?” In comparison to other manufacturers, Asus is widely recognized for its reasonably priced, stylish, and user-friendly models, and has been honored with approximately 1800 awards for its exceptional design, performance, and innovation.

Company Review

Founded in 1989, ASUS is a multinational company that produces computer hardware and consumer electronics. It is not only the world’s leading gaming and motherboard brand but also one of the top three consumer laptop vendors. The company has been recognized as one of the world’s most reputable businesses by Fortune for two consecutive years, 2015 and 2016.

ASUS launched Zenbo, an intelligent household robot in 2016, with the aim of assisting, entertaining, and befriending families. The company’s R&D team, which is one of the largest in the world, employs about 17,000 individuals. ASUS, a quality-driven company, received 4,385 awards and generated $13.3 billion in revenue in 2016.

The Winning Formula of Asus

ASUS is a technology-focused corporation with a global workforce of more than 10,000 people, and it has one of the world’s top research and development teams. In the new era, ASUS offers a comprehensive range of products to compete as a digital pioneer.

ASUS has a main goal of creating innovative solutions that inspire consumers to achieve greater productivity and enjoyment, meeting their various needs across all industries and life stages.

To acquire market share and mindshare, ASUS is continuously generating inventive and pioneering ideas that have a positive impact on consumers’ lives and the environment.

Are the Products of ASUS Manufactured in China or Elsewhere?

ASUS stands out from the majority of computer manufacturers by not manufacturing its desktops and laptops in China. The company is based in Taiwan, where all of its products are produced and assembled.

Unlike many other computer manufacturers who source components from various places, ASUS produces its laptop bodies and other components in-house.

In the following text, we will discuss ASUS’s strengths and weaknesses in detail.

But before diving into it, you might want to consider factors like optimal CPU temperatures during gaming and idle periods to ensure the longevity and performance of your device.

Strengths of ASUS:

Strengths of ASUS

Brand Recognition

ASUS is a renowned brand from Taiwan, and its products and performances have received numerous local and international accolades. It has been recognized as the world’s most trusted company for its commercial acumen.

Wide Range of Products

ASUS’s broad range of products is a significant advantage over its rivals. It is famous for meeting the requirements of all customers by providing an extensive variety of products.

Apart from computers and mobile devices, ASUS also produces several additional products, including projector screens and wifi devices, which are covered by Asus warranty. ASUS also makes workstations, servers, laptop brands, and desktops, as well as consumer electronics.

Eco-Friendly Initiatives

ASUS is known for its environmentally friendly practices, which are uncommon for companies in the computer and electronics industries. The company’s GREEN ASUS project, which began in 2000, has facilitated various environmentally friendly projects.


ASUS recognizes that its employees are its greatest asset and places a strong emphasis on promoting employee engagement, growth, and education. This, in turn, leads to greater productivity and loyalty from workers.

Share of The Market

ASUS holds a 7.6 percent share in the motherboard industry and is one of the top five PC manufacturers. This is attributed to the high quality and effectiveness of its products, resulting in an increasing market share.

Development and Research

ASUS is constantly searching for new and innovative methods to enhance its products and maintain low prices. This ensures that even its high-end products are accessible to a wider range of consumers.

Moreover, ASUS is a company driven by research and development that prioritizes delivering high-quality products to its customers.

Strategic Advantage

ASUS has a competitive advantage due to its significant production capacity and emphasis on economies of scale. This advantage is sustainable as the global demand for electronic devices continues to grow, allowing ASUS to expand its operations.

Limitations of Asus

Limitations of Asus

Lack of Scale

While ASUS has impressive production capabilities, its distribution network is not as strong compared to major competitors like IBM, Lenovo, and Apple. ASUS generates about $16 billion in sales, which is only around 30% of Lenovo’s, 15% of IBM’s, and approximately 12% of Apple’s combined sales.

Poor Publicity

In terms of marketing know-how, ASUS lags behind companies like Apple or even Lenovo. Apple is a household name in marketing, while Lenovo routinely sets itself apart through product differentiation and marketing communications.


Brand equity can be damaged by legal setbacks, which ASUS experienced in 2016. Weaknesses were discovered in ASUS software installed on the company’s hardware, and this information was made public during an ASUS TV commercial for Wi-Fi and other electronic gadgets.

Do You Know How ASUS Stacks Up Against Other Brands?

Do You Know How ASUS Stacks Up Against Other Brands

Lenovo vs. ASUS: The Great Battle

ASUS and Lenovo are competing in the entry-level and mid-range sectors, making Lenovo a tough competitor for ASUS due to its practical and reliable devices.

Both companies offer a wide range of laptops that compete with one another. ASUS’ Vivobook series and Lenovo’s Ideapad series are great budget laptops with excellent specifications.

In terms of design and build quality, Lenovo computers generally have an edge over ASUS, even though their laptops run nearly identically.

Asus vs. Acer

Acer’s product line includes a wide range of PCs, with many overlapping items between the two companies. They have so many comparable models at the lower end that it’s hard to declare a winner.

However, when it comes to sheer performance, especially at the higher end, ASUS outperforms Acer. As a result, while both companies offer high-quality PCs with a wide range of options, ASUS is the clear winner in terms of performance.

If you own an Acer Laptop it’s worth noting that if you ever experience issues with it, such as the common no-bootable device problem, we have a helpful guide to assist you in resolving the issue.


HP is a well-known name in the world of computers and has a significantly higher market share than ASUS. However, in reality, they both produce powerful computers with similar specifications.

In the high-end gaming market, ASUS’ ROG Zephyrus and HP’s Omen series are competing for the top spot. While ASUS provides a better performance at a higher price, HP laptops have better build quality, even at the lower price range. Depending on your needs, ASUS may still be a good option for you.

Laptop Series Offered by ASUS

Laptop Series Offered by ASUS

If you’re wondering whether ASUS laptops are worth buying, we’ve compiled a list of different laptop series from ASUS to help you decide.


In addition to Windows computers, ASUS also manufactures Chromebooks that are powered by Google’s Android operating system. These laptops allow you to access your Google account and work using the Chrome browser and Google Play Store apps. While these laptops have a long battery life, keep in mind that they cannot run Windows apps on Chrome OS.


ASUS VivoBooks are known as laptops manufactured by ASUS. There’s a VivoBook for every user, ranging from an 11-inch laptop for taking notes in school to a powerful video editing machine. The VivoBook Flip is a 2-in-1 model that combines tablet and laptop functionality. For demanding users, the VivoBook Pro and VivoBook 2 variants are available, which feature a dedicated video card and can be used for playing light games.

ZenBook Laptops

The ASUS ZenBook is a slim and sturdy laptop that is perfect for carrying around all day. Even if you accidentally hit it against something, it won’t break easily. The ZenBook comes in 13-inch and 15-inch variants, and many prefer the 2-in-1 model, ZenBook Flip, which combines the functions of a laptop and a tablet into one device.

ROG Series

ASUS ROG (Republic of Gamers) gaming laptops, as well as TUF (The Ultimate Force) powerful gaming laptops, are available for playing your favorite games. TUF models can play the best gaming laptops if they are not too graphically demanding, and if you don’t constantly want to play on high settings with a detachable keyboard.

X Series

If you’re looking for an affordable laptop for everyday use, ASUS X series laptops are a good option. ASUS is also well-known for its dual-screen laptops, and laptops of various shapes and sizes are available for a variety of tasks. These range from entry-level models for web browsing and word processing to high-end models for video editing.

While you’re exploring the benefits of Asus computers, don’t forget to take a look at our creative list of alternative options for a mousepad to enhance your overall computing experience.

Monitors Series

ASUS Monitors Series

ProArt Series

ASUS’ ProArt monitors are designed with state-of-the-art technology for artists and designers worldwide. These monitors come with Mini-LED backlights, OLED panels, and ASUS Smart HDR technology, making them ideal for creating artwork.

ZenScreen Series

ASUS’ ZenScreen portable monitors aim to boost productivity and entertainment on-the-go. They are lightweight, compact, and versatile, making them useful in various settings.

Design ASUS’

new Designo MX series features a beautifully crafted sundial design inspired by ancient art. The monitors also come equipped with ASUS SonicMaster technology for high-quality audio, making them ideal for entertainment purposes.

Gaming ASUS

has been a pioneer in gaming displays, introducing the world’s first consumer gaming display at 144Hz in 2012, and 1440p resolution Nvidia G-Sync displays two years later. By 2020, the company achieved 360Hz, 4K HDR with 144Hz, and a 65-inch screen size while maintaining a 120Hz refresh rate.


The Republic of Gamers ROG has been developing top-of-the-line gaming displays for over a decade, featuring game-changing innovations like the ROG Swift series.

The TUF Series

ASUS’ TUF Gaming monitors offer a carefully curated selection of high-end gaming features at reasonable prices, making them ideal for budget-conscious competitive gamers.

Touch Series

ASUS’ touchscreen displays come with 10-point multitouch functionality, high-quality images, flexible connections, and excellent ergonomics. The multitouch screen is designed for Windows 10 and allows up to 10 simultaneous touches, making work more productive and efficient.

Business Series

ASUS’ business monitors come equipped with built-in webcams, microphones, and stereo speakers for video conferencing and live-streaming applications. These monitors also feature IPS panels for wide-angle viewing, resulting in clear and concise images.


Is ASUS a reliable brand?

ASUS is a well-known and respected company that is highly regarded in the computer hardware industry for its exceptional performance and quality. Even though ASUS commands a significant market share, the brand’s goodwill can result in premium pricing, and occasional issues with individual products can occur.

How does ASUS compare to HP?

Both ASUS and HP offer laptops with Intel and AMD chipsets, with HP often being considered as having superior quality and performance compared to ASUS. Although both brands use similar components in their laptops, HP may have a slight advantage in terms of long-term performance.

Are ASUS laptops generally of good quality?

ASUS laptops are highly popular among consumers, with a reputation for being well-built, using high-quality components, and being reasonably priced compared to other brands in the market.

Do ASUS laptops have quality issues?

While ASUS laptops are available in a wide variety, including Chromebooks and high-end gaming machines, the brand generally receives positive reviews, with only a few of their laptops receiving ratings lower than 3.5 out of 5 stars.

What are some common problems with ASUS laptops?

Some common issues with ASUS laptops include motherboard damage caused by surges or lightning strikes, flickering images and cracked screens, as well as issues with hardware components such as audio, video, power, USB/Firewire, and keyboard/touchpad.

Who manufactures ASUS laptops?

ASUS, also known as ASUSTeK Computer Inc., is a Taiwanese multinational company that specializes in manufacturing computer hardware and electronic components, including laptops, desktops, and peripherals.

How do you factory reset an ASUS tablet?

To factory reset an ASUS tablet, turn the device off and press and hold both the Volume Down button and power button until the System Recovery screen appears. Use the volume buttons to navigate through the menu and choose a factory reset, then use the Power button to confirm the selection.


If you were still unsure about the reputation of the ASUS brand, rest assured that it is indeed a good brand. After reading this article, you should have gained a better understanding of ASUS’s operations, product lines, and market position.

ASUS has demonstrated its ability to innovate and produce high-quality products over the years, earning itself a top spot in the computer hardware industry. The brand is known for its optimal performance at affordable prices, making it accessible to a wide range of consumers.

When it comes to laptops, ASUS is particularly renowned for its affordability and accessibility, providing all the essential features that users need. Overall, ASUS is a reliable and reputable brand that you can trust for your computing needs.